FAST FOOD RETAILER - 116 STORES PUGET SOUND
Within 12 months went from trailing the national average by $400 per store per week, to $100 above national. Net change in total dollar sales $3,016,000. Increase in media advertising budget $0.
ON-LINE STATEWIDE HIGH SCHOOL - NEW SERVICE
Had initial goal of 1000 students. After 10 days of advertising, over 3000 applications and second round of media advertising cancelled. Came in below budget by 34%.
SPECIAL ENTERTAINMENT EVENT - NEW PRODUCT
Prior year event generated 6,000 attendants to Hispanic celebration of Mexican Independence Day. This years program drew over 60,000 attendants with a media budget increase of from $10,000 to $40,000. Total revenue increase $1,020,000.