Media planning and buying at SMA follow a proven process that has been tested and perfected. It yields quantifiable results every time!
- We plan your media after we know as much about your business as you do
- We merge our proprietary research with yours to develop strategic plans.
- We design your media plan to complement your campaign message.
- We provide quantitative research to support our recommendations. We'll explain why we chose one medium over another.
- Our media planners are the buyers. We believe the best person to negotiate the plan is the person who designed the plan.
Is this all there is to it? Of course not, but these are the key ingredients. If you want to hear how all of this hangs together to make your company's media more productive starting now, just give us a call or shoot us an email.